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These essays accompany my photographic practice.
They are written alongside the images, as a way of thinking through photography, process and visual culture.


Inspiration vs Creativity.
Notes on a Failed Photograph. The difference between inspiration and creativity is often presented as if they were two clean, almost pedagogical moments: first the spark, then the work. But when I try to think about that distinction from the concrete experience of photographing, the boundaries become far less clear. Image 1, taken in eastern Iceland (March-2025). I think, for example, of that trip to eastern Iceland in early March. In continental Europe there was already ta

Jonás Álvarez
6 min read


Góði hirðirinn
From a Poor Image to the Spark of a Project I’ve been visiting a second-hand store for months. At first I went occasionally, wandering through the aisles, looking at old objects, and taking photos with my phone of certain items to train an AI model I’ve been working on. I rarely bought anything. I was just observing. But those occasional visits slowly, almost without noticing, turned into daily visits.And all because of one photo.An absurd, poor, technically bad photo.A photo

Jonás Álvarez
4 min read


When Art Becomes Just Content
Instagram Stops Inspiring me and Starts Getting in My Way. A landscape reduced to surface, ready to be consumed. Lately I’ve been thinking a lot about how social media in my case Instagram because Facebook is basically dead for me. It has started to interfere with my mood and my creative process and the funny thing is that it all began with good intentions. A few months ago, I decided to train my algorithm.I wanted to see more art, more photography, more culture.I thought, “I

Jonás Álvarez
3 min read


Shoot to Build
The Camera as a Tool for Construction. A space crossed repeatedly, where practice is built through movement and time. I’ve been hearing the same line since I started in photography more than two decades ago: “the camera is a weapon.” Everyone repeated it with a suspicious ease, but nobody bothered to explain it ( or at least it took me a long time and a lot of reflection to understand it) . It was one of those phrases that sound deep and get repeated without much thought. A w

Jonás Álvarez
3 min read


Green
Green as persistence, a fragile presence insisting in the dark. I’ve spent days thinking about green. This text reflects on the presence of green in my photographic practice. Beyond its symbolic associations, green appears as a recurring visual element that shapes perception, atmosphere and meaning within the image. I wasn’t looking for this color (or so I thought), but aside from the obvious places, it keeps showing up where I least expect it. In photographs, in the edges,

Jonás Álvarez
2 min read


White
This text reflects on white as a recurring presence in my photographic work. Beyond its association with purity or absence, white appears as a space where light, perception and meaning intersect within the image. I’ve spent this week thinking a lot about the colors in my photographs. I know that in my previous post I said, “I’m exhausted from seeing so many images where every color tries to stand out at the same time.” And if all roads lead to Rome, is white the Rome of color

Jonás Álvarez
2 min read
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